Is Your Hospital Healthy?
We all know that wellness is a big trend in hospital marketing. We’ve got all those healthy-eating microsites, brochures and tweets to prove it. But when it comes down to it, are hospitals practicing what they preach?
Amanda Skrip, a wellness coach in Chicago, says that instead of pouring extra money into wellness marketing — hospitals would be better off if they spent the money on wellness programs within the hospital.
“Wellness starts with a hospital’s staff because doctors and nurses are the faces of a hospital,” Skrip says. “Patients really develop a bond with the staff. If the staff is healthy, that can trickle down to patients.”
She says a hospital can offer staffers wellness programs, such as: nutrition counseling, smoking cessation programs and gym memberships.
“If you can incentivize your staff or make things more like a team atmosphere, that can help create change,” Skrip says.
Here are a few other tips she recommends:
- Create a healthier menu
- Get rid of vending and soda machines
- Start a farmer’s market
- Make your hospital smoke-free
PS: Want to get inspired by a hospital food court? Check out Lurie Children’s Hospital of Chicago.