Jessica Levco

Healthcare Marketer and Social Media Specialist

Jessica Levco is an experienced healthcare marketer and social media specialist. She creates must-read content for hospitals, healthcare non-profits and associations. 

Is Your Hospital Healthy?

We all know that wellness is a big trend in hospital marketing. We’ve got all those healthy-eating microsites, brochures and tweets to prove it. But when it comes down to it, are hospitals practicing what they preach?

Amanda Skrip, a wellness coach in Chicago, says that instead of pouring extra money into wellness marketing — hospitals would be better off if they spent the money on wellness programs within the hospital.  

“Wellness starts with a hospital’s staff because doctors and nurses are the faces of a hospital,” Skrip says. “Patients really develop a bond with the staff. If the staff is healthy, that can trickle down to patients.”

She says a hospital can offer staffers wellness programs, such as: nutrition counseling, smoking cessation programs and gym memberships.

“If you can incentivize your staff or make things more like a team atmosphere, that can help create change,” Skrip says.

Here are a few other tips she recommends:

  • Create a healthier menu

  • Get rid of vending and soda machines

  • Start a farmer’s market

  • Make your hospital smoke-free

PS: Want to get inspired by a hospital food court? Check out Lurie Children’s Hospital of Chicago.