Millennial Wellness: Why I Was Dancing at a Bar at 6:30 a.m.
My morning routine goes a little something like this: Splash some water on my face. Check my email. Eat some oatmeal.
No wonder why mornings are so bad. They’re boring.
So last week, I changed it up. I went to a rave at 6:30 a.m.
Yeah, you read that right.
Daybreaker is a self-described “community, lifestyle and movement” that gets people doing yoga and dancing in the wee hours of the morning at a trendy nightclub — sans alcohol. Events are all over the world, from New York to Paris.
According to their website:
Daybreaker is about coming together to wake up our senses — all of them. It’s about creating consciousness about the habits we form…it’s a global movement that connects F-Yeah people with F-Yeah experiences.
My “F-Yeah experience” started out when the alarm clock went off at 5:45 a.m.
But things got better once I got to the nightclub. For starters, my friend and I loaded up on all the goodies — chia seed juice, granola bars and protein shakes. Then, we got ourselves on the dance floor and bopped up and down to the DJ. The rest of the event was filled with horn players who made their way on stage, break dancing circles, balloons that came from the ceiling and neon. Lots and lots of neon.
Maybe it’s just the chia seed juice talking, but here’s what hospital marketers can learn from Daybreaker:
Wellness marketing for hospitals can be static — the some ‘ole ThinkStock photos, the same kind of tips for healthy living. But millennials are changing how we think about wellness. For them, wellness isn’t about following a prescribed diet and getting 30 minutes of daily exercise. It’s about trying stuff out. It’s about being wacky (see: color runs), adventurous (see: indoor rock climbing) and getting messy (see: tough mudder).
Wellness for millennials is community-based, spirited and lively. When it comes to wellness, millennials want to feel like they’re part of a community. Does your hospital wellness copy make them feel included?
PS: If you're in the mood for some more millennial reading, check out Healthcare Marketing on Fleek.