Why Millennials Want Concierge Medicine
Here’s what I hear from my millennial friends, when it comes to healthcare:
I haven’t been to my doctor’s office in years.
I don’t have a doctor.
I hate making appointments with my doctor. It takes forever.
And here’s what I hear from my millennial friends, when it comes to living life:
Let’s order from GrubHub.
I’ll take an Uber to the bar.
I get my groceries delivered from Peapod.
See where I’m going with this?
Just like they order pizza from their phone, millennials could easily make an appointment with their own doctors. But it can be hard to navigate a complicated hospital website or insurance system. Instead, the millennial market is better suited for direct primary care, which is modeled after “concierge” practices. This is where patients pay a monthly fee for comprehensive primary care services and get the full attention from their doctors.
Here’s why millennials might enjoy direct primary care:
It’s not just for the wealthy. Concierge medicine gets a bad rap for being geared for the billionaires, but millennials moonlighting as Uber drivers might like it, too. According to USA Today, “direct primary care doctors say they see patients across incomes. Dr. Stanford Owen, of Gulfport, Mississippi, treats ‘waitresses and shrimpers, as well as doctors and lawyers.’ He charges $225 for initial visits, $125 for a follow-up, if needed, and then about $50 per month after.”
Millennials want to be unique. Millennials have been taught from a young age that they are “special.” Why should they have to make doctor’s appointments the same way their parents did? This generation wants to mix things up and see what works.
Doctors are available 24/7. With concierge medicine, doctors frequently Skype, text and email. This is how millennials talk to each other. Why should they do anything differently with their doctor?
Personal attention. Of all the generations, Millennials were more likely to grow up with private lessons. Whether it was for tennis or taking the LSAT, this generation is used to getting one-on-one time. When they meet with a doctor, they don’t want to feel rushed. They want the doctor to listen to them. They want that “personalized attention” that can’t be found in a 10-minute check-up.
PS: Want some more millennial reading material? See how Harken Health sells insurance to this age group.