EVENT examples
SUCCESS YOU CAN MEASURE.
Unlocking the power of sponsored blogs
CHALLENGE
The Commercial Real Estate Development Association’s conference team needed someone to create sponsored blogs about several sessions.
RESULTS
KEY TAKEAWAY
Offer your conference sponsors and vendors something more than just a booth and banner ads.
Keeping attendees engaged with a series of conference blogs
CHALLENGE
Conference organizers at the Healthcare Internet Conference spend the bulk of their time putting together the conference — now, they needed someone to act like a roving reporter and cover the event.
RESULTS
KEY TAKEAWAY
Hiring a journalist helps capture the energy and key learnings at your conference.
Crafting a must-read conference agenda
CHALLENGE
The American Telehealth Association conference team created the conference agenda, but needed to liven up session titles, tighten up session descriptions and unify the lengths of speaker bios.
RESULTS
Conference agenda
KEY TAKEAWAY
Having a fresh set of eyes on your conference agenda helps make sure it’s appealing to your audience.
An engaging, informative conference whitepaper
CHALLENGE
So many speakers, so many sessions, so much learning — the Healthcare Internet Conference wanted to make sure it captured all the conference highlights for attendees.
RESULTS
KEY TAKEAWAY
Pro tip: Get your conference whitepaper sponsored by a vendor.
Storytelling puts conference speakers in the spotlight
CHALLENGE
The Healthcare Contact Center Times Conference wanted a series of stories, featuring interviews with speakers about their session.
RESULTS
KEY TAKEAWAY
Conference speakers shared their articles on social media to generate more registration sign-ups.
Keeping attendees informed with daily conference emails
CHALLENGE
Great Place To Work needed someone to write timely blog posts about the conference to be included in daily conference emails sent to attendees.
RESULTS
KEY TAKEAWAY
Conference emails help attendees feel connected to the experience and improves conference branding.